DEVELOPMENT AND IMPLEMENTATION OF THE CULTURAL IDENTITY STRATEGY WITHIN THE FRAMEWORK OF THE RURAL VALUE CHAIN PROJECT IN THE DEPARTMENTS OF QUICHÉ, TOTONICAPÁN AND QUETZALTENANGO.

Guatemala
2015 – 2016

We strengthened cultural identity in rural value chains in order to promote the participation and integral development of communities with social, environmental and cultural responsibility

ACTIVITIES CARRIED OUT:

• Diagnostics on successful traditional practices and identification of products with cultural identity in the production of onions, coffee, peas, green beans and textiles
• Mapping of the cultural use of the territory
• Identification of the cosmovision of the past, present and future of the linkage systems
• Analysis of the traditional production association systems and linkage systems that the communities have developed or have the potential to develop
• Identification of at least 15 products with cultural identity that are being promoted or have been developed in the production chains
• Preparation of a strategy with guidelines for strengthening production chains
• Guidelines and indicators to guide the implementation of the Strategy in the Value Chains, based on business management, productivity, marketing, food and nutrition security, gender, environment and climate change
• Implementation of the Cultural Identity Strategy in two RVCP Value Chains to be defined as a result of the diagnostics